New IDEX Fire & Safety Partnership Sparks Hilariously Creative Marketing Campaign

You might not equate emergency response with comedy. But a series of Instagram and LinkedIn videos featuring IDEX Fire & Safety (F&S) products has tens of thousands of followers busting out laughing.  

F&S recently established a partnership with veteran-owned coffee shop Fire Department Coffee, a longtime champion of first responders, firefighters and veterans.  

The Illinois-based coffee shop showcases IDEX F&S products in fun, comedic skits on their large social media channels. Their videos feature products such as the SAM Smart Nozzle and HURST Jaws of Life Cutters.

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While Fire Dept. Coffee is committed to first responders; they are also dedicated to creating great tasting coffee. They created Hale and HURST-themed coffee flavors, Midnight Rescue and the SAM BOOST, acknowledging IDEX F&S as essential to communities globally.  

First responders and coffee are a natural fit because the 24/7 schedule can be grueling. “First responder well-being is a key focus for IDEX Fire & Safety as all of our new product offerings reimagine the user experience to appeal to Generation Z recruits, support ergonomics for career longevity, and enhance overall safety on the fireground. We safeguard, and Fire Department Coffee caffeinates, those who safeguard our communities,” says IDEX Fire & Safety Director of Marketing.
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Brent Warwick

More recently, veterans of the armed forces at IDEX F&S received goodie bags from the shop with ground coffee, swag and a special message for Veterans’ Day.